Are you one of many many advisors who focuses on promoting Disney? If that’s the case, Beci Mahnken, proprietor of MEI-Journey, Mouse Fan Journey and Common Fan Journey, has a message for you: Maintain an open thoughts.
“Open your thoughts to Common,” Mahnken mentioned. “Open your thoughts to cruise traces. Open your thoughts to journeys to Europe, as a result of your shoppers are going to wish to uncover this world, and that is going to be extra enterprise alternative for you.”
Mahnken was talking on “Selling the Mouse,” my new podcast miniseries that focuses on businesses that promote theme parks. In truth, she was my first guest, which is able to proceed to air by January. As I plan to do with all my company, Mahnken and I talked theme park information, together with Disney’s new mega ship, her enterprise mannequin and extra.
She herself began in journey by promoting Disney, however has expanded her enterprise into Common, cruising, Europe and extra. She has round 107 workers and impartial.
Along with conserving an open thoughts to promoting extra merchandise, Mahnken supplied one other piece of recommendation, one in all her “ardour items:” “Do not rebate your fee. I feel that is one of many largest errors that we’re making on this trade to draw new enterprise if you’re first into it.”
It isn’t an unusual apply, Mahnken mentioned, particularly amongst newer brokers.
“For me, you are price each single penny that you just’re incomes,” she mentioned. “Do not give it again.”
Shoppers are prepared to pay for worth, Mahnken mentioned, so as an alternative of contemplating rebating, share your worth as an advisor and how one can serve them.
Mahnken and I talked about a variety of different topics — some referring to Disney and Common and plenty of about enterprise practices and the journey company group. I hope you will give it a hear and search for the following episode Monday, Dec. 5.
“Promoting the Mouse” can be a five-episode miniseries. You’ll find the podcast within the “Trade Secrets” feed, the place episodes will robotically seem. You’ll find “Commerce Secrets and techniques” wherever you take heed to podcasts.